Better customer service is super easy for a small business owner to achieve.
These days the big consumer product corporations are promising better customer service and better care. There’s just one little catch.
You have to pay for it.
This gives you a big advantage.
The first step in taking advantage of this should probably start with defining the customer service relationship you’re aiming for. When you try to build an image of the typical reader you are aiming for, you’ll probably want to use technical descriptive factors like demographics, past behavior and so on. You could also work into the picture the kind of online behavior this group engages in – are they consumers of content or producers?
They are trying to sell us a new product, something they call better customer service. Once you pay for it, you get around-the-clock access, practically no waiting time, and so on. Is this worth it? Or is this just something like the airlines are doing – taking away something we were always owed and then charging us to restore service to former levels?
It is hardly fair of their customers expect them to absorb the costs of hiring, training and employee thousands of service representatives to answer their questions and provide prompt service when it can be extremely expensive and the expenses can go on for five years after each sale is made. And so, businesses from airline companies to electronics makers are offering paid service. As far as they’re concerned, it’s the only way to provide better customer service today.
What else can you do?
They spend a couple of thousand every year at their stores to get better service from testing. You can do it yourself.
More on customer service training activities at this page.
